Recruiting is a PR opportunity

It has been said so many times before, that the people that work in your company, are your most important asset, so ensuring you have the best people possible, can be key to the success of your business.

Recruiting the right individuals in the first place, is therefore of paramount importance and…

“the manner by which you recruit can say much about the ethos of your business.”

Are you making the most of the PR opportunity when you are hiring?

When following the correct recruitment process, it can deliver a number of positive messages to your customers, employees, stake holders and competitors.

On the other hand, when the process is not professionally managed, the opposite is true and the costs to your business can be significant.

Recruitment best practice

Getting it right doesn’t have to be difficult, but it does rely on doing the right thing. So what does good recruitment practice actually look like? What are some of the things you must consider when you go out to the market place to hire someone for your business?

  • Consider your hiring options. Do you need to hire externally or can you hire from within?
  • Will you handle the recruitment process in-house or use a 3rd party recruitment consultancy?
  • Do you have all the documentation necessary? For example:
    • A clear and accurate job description
    • Person specification
    • Application forms
    • Information about your company
    • Policy documents such as diversity and equality
    • Job offer letter
    • Contract of employment
  • How and where are you going to advertise the position and what methods are you going to use? Remember, social media now plays its part in the recruitment arena.
  • What is your selection criteria and how will the interview process be conducted and by whom?
  • What 3rd party checking and assessments will you undertake of all the candidates?
  • How do you handle those that you reject? Remember, you may interact with these people in the future, so treat them with respect. Thank them for their time.

Your business in the spotlight

Recruiting is an expensive and time consuming process. Getting it right the first time has an immediate and positive impact on your business. It also creates the right environment in which new employees can thrive and feel positive about the choice they have made to work within your business. As they say “it’s a two-way street”!

Don’t miss the opportunity to position your business in the best light possible throughout the recruitment process. If this is an area of your HR activity that we can help you with, then do contact Charlie Lloyd who has a wealth of experience in this area.

You can reach Charlie via email or call 01737 336336.

Employer of Choice

Recruitment is so much more effective when you’re considered to be an ‘Employer of Choice’.

The benefits of being perceived as an employer of choice means you will:

  • Attract quality candidates with talent
  • Save on advertising and recruitment fees

How do you become an employer of choice?

There are certain traits that a company will have, which give them a reputation as a place where people want to work.

You may recognise some of these employer of choice characteristics:

  • A clear career path; regular meetings with staff to set and review goals
  • Training; develop skills with free or sponsored training
  • Security; share the vision of the company so that they understand and can be a part of the journey
  • Empower and engagement; involve your staff in decisions
  • Code of conduct; employees and employers are respected alike
  • Say thank you; a reward scheme that shows their efforts are appreciated
  • Conducive environment; pleasant working environment with life-style perks that enhances happiness at work
  • Commitment; employment contracts are in place and employee handbook clearly sets out the commitment between employer and employee.

One style doesn’t fit all

Companies are extremely different and diverse, as are individuals (your prospective employees). What makes one business more attractive than another will vary from one individual for another. The culture of one company may not suit everyone.

However, the characteristics listed above are good HR practices. Ones that can be tailored to reflect your business.

For example, we’ve recently taken on a number of new clients, ranging from accountants to printers and electricians to a charity, all varying sizes. When talking to them about rewards and benefits that each of these organisations could offer, they will have to differ to fit with the type of business they are.

You can’t implement a policy of working 15 minutes extra Monday – Thursday and then have early closing on a Friday if your customers are expecting you to be there for them right up to 5:30 on the last day of the week. You have to be practical and we bespoke the advice we offer with our clients and their businesses in mind.

Putting in place strategies to become an employer of choice will not only help you recruit the very best talent but it will also help you to retain the very best talent.

If you would like help recruiting and retaining the best talent call Charlie Lloyd on 01737 336336 or email us.